A comprehensive user experience case study exploring the redesign of a public train ticketing machine interface. This project covers user research, persona development, task and hierarchical task analysis, functional requirements, and low-fidelity prototyping—focused on improving usability, clarity, and efficiency for diverse user groups.
This work focused on developing a user-centered design strategy for an e-commerce experience by identifying user needs, constraints, and opportunities for improvement. Through persona creation, scenario development, experience mapping, and conceptual wireframing, the project translated user insights into clear design recommendations and early interface concepts, balancing usability goals with real-world implementation challenges.
This work focused on evaluating and validating user interface designs through structured usability research and testing methods. The project involved creating a comprehensive test plan, defining evaluation tasks, conducting heuristic evaluations and card sorting exercises, and analyzing usability test results to identify issues, insights, and actionable recommendations for improving interface usability and clarity.
This coursework focused on designing and prototyping web and mobile interfaces through an iterative, user-centered process. The work combined scenario development, task flows, and fidelity planning with web and mobile prototypes supported by clear design rationale. Emphasis was placed on usability principles, accessibility, interface standards, and design decision-making informed by cognitive psychology and interaction design best practices.